It could be that 'wabi-sabi', 'rustic' or 'understated charm' as Etsy recently referred to, is the next big aesthetic idea you'll want to know about.

Check out how Etsy and the craftspeople who sell their gorgeous wares online, have used the idea of wabi-sabi to inspire sales.

An Etsy search for wabi-sabi finds 1743 items.

And if you want to search Etsy for 'Rustic' there is a world of goodness in a bunch of categories.

That's over half a million items categorised as 'rustic'.